Will Whitworth

Background

About Will Whitworth

2:1 Bachelor of Arts focused in Human Geography from Queen Mary University of London. I moved to Berlin from London in 2020 during the COVID-19 Pandemic to pursue my passion for perfume. The decision to move away from my family and friends came intuitively to me after discovering the first line of fragrances from the perfume house ROELEN while working at Bloom perfumery in Covent Garden. I immediately resinated with the six scents and sent an email the same day to David (the founder) explaining why I thought I could be a great addition to his team. One day later I received a call from David arranging my flights and accommodation for a full-time job straight out of university. One week later I found myself in Berlin, in a new culture with a new language. My personal and professional growth since then has continued to grow and I now find myself working for Highsnobiety’s new and exciting retail team as Assistant Store Manager. HIGHSNOBIETY: Highsnobiety is a global brand, sitting at the heart of culture that unites community, content and commerce. Over the past 17 years, our editorial and curatorial perspective has grown a community of Cultural Pioneers, a group whose social influence and ability to shape culture has become impossible to ignore. For this audience, Highsnobiety is a destination to be kept ahead of the curve; a place to read and shop the latest stories, brands and products. We are constantly investigating their relationship to a landscape we coined The New Luxury; a mindset that places stories over product and cultural knowledge over material possession. What we’ve learnt from this community, we also share with our brand partners, ensuring they too can future-proof their business for tomorrow’s culture. The Highsnobiety agency offers an end-to-end solution for brands, from consumer insights; strategy and consultancy; creative concepts and production and media.