Will Worms

Background

About Will Worms

As a Lead Global Strategic Client Solutions Manager at LinkedIn, I leverage my media management expertise and marketing strategy skills to help Microsoft achieve their marketing objectives across various business segments. I provide ongoing campaign strategy consultation, audience recommendations, industry insights, marketing research, and creative recommendations to assist with executing successful media campaigns on LinkedIn. I also partner with cross-functional teams to acquire and leverage data and analytics that will provide my client with insights into their target audience, their creative approach, and how to effectively measure results. With over eight years of experience in the marketing field, I have worked with two Fortune 100 tech clients to achieve their B2B marketing objectives within the social and programmatic space. Developing strong relationships with my clients, providing intensive industry research, and being a sales and product team liason, I've helped Microsoft be one of the first advertisers to test Alpha and Beta products on platform, achieving quarter over quarter increases in brand sentiment, decreases in cost, and driving member engagement that is directly correlated to Microsoft's significant stock increase in March 2023. I have also diversified my credentials by earning a MS degree in Media Management from Fordham's Graduate School of Business and a BS degree in Accounting from John Carroll University, as well as working as an Audit Senior Associate at Deloitte. In my personal time, I am passionate about a global outreach program that focuses on economic stimulation in poverty-stricken communities in Kenya, where I have taught business classes and created a business simulation program for female entrepreneurs.