Will Young

Background

About Will Young

Getting data isn’t challenging. It's getting value from it that's the hard part. Every business has targets to achieve. A budget to hit. In the increasingly competitive world of direct-to-consumer e-commerce it’s a race against time to hit those targets and win market share. No wonder there’s so many software vendors out there promising to deliver. It’s easy to succumb to their sales tactics. “All you have to do is plug me in and I’ll solve all your problems”. But these are tools. They need to be used productively. Yet time and time again we see businesses with an array of expensive under-utilised tools and a lot of data. This means there’s still a huge amount of missed opportunity. There’s still a lot of guesswork, a vague understanding of customers and sometimes even a mistrust in data. I help these businesses get past this, by providing the strategic knowledge, technology and processes required to solve these issues. I help Direct-to-Consumer brands hit and exceed their growth targets quicker as a result by providing them with: A roadmap for how to hit their growth targets through new and repeat customer behaviour along with an AI-driven revenue forecast to benchmark against those targets. An accurate, ongoing view on vital customer metrics needed to hit targets. Expertise in how to interpret data and spot risks and opportunities to achieve targets. Simple, self-serve customer performance, segmentation and profiling tools to identify and act on revenue opportunities quicker.