William Abraham

Background

About William Abraham

Acquired my B.S. in business with a focus in marketing from Creighton University in Omaha Nebraska.(May 2015) Currently work for Yahoo! as an Account Manager - Account Strategist for digital marketing (Paid Media). Accomplished digital advertising professional with over 10 years of experience in client services, account strategy, and cross-channel campaign optimization. Proven ability to manage high-value accounts ($4–$18M annually) while driving consistent YoY growth through tailored strategies and data-driven insights. Deep expertise across programmatic platforms, including DSP, SSP, CTV, Audio, DOOH, and Display with hands-on skills in campaign setup, A/B testing, CRM integration, and audience targeting. Adept at client-facing communication, contract negotiation, and cross-functional collaboration, making me well-equipped to support demand facilitation and client success goals. Understanding of social media: Facebook, Twitter, Reddit, Youtube, Instagram, Tumbr Digital Marketing: Search marketing, keyword bidding, native ad display, copy writing, app installs, connected TV, agency sales relations, and other aspects of digital buys. Direct Mail Marketing: Template breakouts, Vendor approvals. Experienced with: Photoshop, Final Cut Pro, Excel, Apple Products, Access, Yahoo Gemini, Google ad words, SEO, DSP