William Addy

Background

About William Addy

Using UV tags on packaging, I help companies unlock data to meet their sustainability goals, set realistic benchmarks and deliver programmes of work to improve environmental outcomes. Using connected packaging with QR codes powered by GS1 I help companies maximise the opportunities presented by Digital Link QR codes. From consumer engagement via barcode level content that can be scanned by consumers to supply chain data enriched codes that offer dynamic data points for logistics all in the same QR code - limitless labelling is a reality now. Commercial leader with a demonstrated history of working in fast paced, sales led organisations. Experience in developing Global Sales Operations and Sales Strategy across different industries. Driving revenue and profit for businesses during periods of rapid transformation and growth. Areas of expertise include business transformation, stakeholder and relationship management, product development as well as designing and implementing sales strategy. Revenue growth and profit improvement are my key deliverables through implementation of Sales Best Practice. Communication and negotiating skills developed interacting with a diverse range of professionals up to board level.