Verified recordPharmaceutical Manufacturing

William Bone

Associate Director, Seo Channel Lead at Merck

Based in Wayne, United States

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Seniority

Director

Department

Other

Location

Wayne

Industry

Pharmaceutical Manufacturing

Company size

45K

Contact information

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w•••••••@merck.com

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Background

About William Bone

Experienced SEO and content strategist with extensive digital planning and execution experience in the financial, insurance and healthcare industries. Recent focus includes digital execution analysis and planning, content strategy and keyword optimization, UX design and development, ADA website compliance and accessibility guideline development, and a wide-ranging background in design and user experience analysis and improvement. Areas of expertise: • Search engine optimization • Content marketing • Web analytics and analysis / Data-driven content development • ADA Website Accessibility Compliance • SEO/SEM optimization and analytics • Customer Relationship Management (CRM) • UX process analysis and improvement • Healthcare IT / Pharma marketing • Payer/provider marketing and software development • Executive communications and thought leadership content

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