William C. Blake
Senior Account Manager at R.H. Blake
Based in Santa Rosa, United States
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Seniority
Manager
Department
Sales & Business Development
Location
Santa Rosa
Industry
Advertising Services
Company size
9
Contact information
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w•••••••@rhblake.com
Phone
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Background
About William C. Blake
Extensive experience in promoting technical and quasi-technical products in business-to-business markets. Able to extract meaningful value propositions from product engineers and prospective end-users. Creation of comprehensive marketing campaigns employing all forms of media. Aggressive use of product publicity and lead generation tactics: direct mail, online, etc. Channel and internal communications programs. Original creative concepts and copywriting—both “sell” copy and technical copy. Coordination of in-house and outside vendors for media production. Strong interest in all forms of renewable energy, sustainable technologies, and green building products. Specialties: Translation of complex technologies into end-user understandable benefits, creative and meaningful product positioning, lead generation, product publicity, product catalogs, and distributor/dealer communications.
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