William Disler

Background

About William Disler

While attending Lawrence Institute of Technology, I sold computers and was a network specialist. A customer launched my career when they purchased a system from me to automate proposal generation and costing. When the Holcroft president learned I was graduating, the company offered me a role. This providential sale led to an exceptionally rewarding 35-year career at AFC-Holcroft. From an entry-level electrical engineering professional to becoming the President and CEO, and Chairman of the Board of one of our JV companies, I had the opportunity to conduct business in more than 25 countries and live in Asia while supporting engineering, manufacturing, and sales. My responsibilities included coordinating furnace co-builds, research and development, and creative problem-solving with customers. I was privileged to lead the opening of an induction heat-treatment business unit for a major Japanese company through its Gear Technology Center. I created new and successful business methods with an industrial automation and cleaning company serving metal-cutting equipment in gear centers and other powertrain-related systems. A company is successful when it values relationships and each employee’s growth and contribution. My most rewarding work has been identifying, mentoring, and challenging team members to reach their potential. Hiring the right people is a big deal. Trust is critical in business. It is earned by listening, open communication, and delivering on commitments. In my 17 years of leading AFC-Holcroft, we never installed a piece of equipment that didn’t deliver. We never had legal action with our customers and posted positive earnings every one of those years. My engineering background and analytical mindset equipped me to succeed in sales through equipment installation, well-maintained operations, and collaboration. I’m launching a new chapter as a strategic advisor and partner to the C-Suite, as an engaged board member, and in roles where I can make a positive impact. I will apply my experience, expertise, and global relationships to help leaders grow their companies' revenue and market share—expanding their domestic and international reach. Growth comes from connections, strategy, thoughtful partnerships, and acquisitions. I have a knack for mining data and customer insights to identify trends and opportunities leveraging technology. I am learning and exploring ways AI is and will impact the industries I am close to. I excel in identifying and nurturing rainmaking sales professionals. Reach out if you’re ready to grow and learn more.