William Everett

Background

About William Everett

As a Sr. Social Media Strategist, I bring creativity, platform proficiency, and cultural insight into each brand I work with. From CPG to retail and travel, I’ve crafted social strategies that drive measurable impact and build lasting relationships with consumers. I’m passionate about using social media as a tool for connection and brand-building, whether that means elevating local voices, moving audiences down-funnel, or building extreme brand love that leads to advocacy. I thrive where strategy meets creativity, with a background that spans across paid and organic social, influencer partnerships, and in-depth performance analysis. To me, building a brand on social isn’t just about making your brand known, it's about creating meaningful connections with an audience who will be your advocates for life.