William J. Ferrell

Background

About William J. Ferrell

18 years proven expertise in developing brands through innovative digital consumer marketing initiatives. Dynamic solution strategist with global business acumen, adept at implementing integrated marketing solutions from concept to actualization. Extensive experience in developing strategic planning and award-winning innovative digital solutions that improve business growth and efficiency. Track record in achieving quantifiable results, empowering marketing teams, launching digital solutions and services, and generating significant consumer value. Team builder with in-depth understanding of business models to raise an organization’s digital visibility. Proficient in all phases of budgeting and digital campaign strategy. Leveraged analytic techniques, intelligence, innovation, and critical thinking skills to produce effective results. Throughout my career, I have developed solid leadership skills and achieved out of the box results: Built and implemented Colgate’s Omni Channel technology driven consumer strategy integrating Salesforce (SFMC), GMP, Facebook, GA360, and DCO to optimize consumer experiences, increasing media effectiveness by 30%. Directed Colgate’s performance hub to deliver $4MM+ in efficiencies over 12 months across 10 APAC markets. Launched Colgate’s CRM program building consumer journeys and delivering 15MM 1PD contacts within 18 months. Led consulting team from conceptualization through delivery of Shiseido’s business intelligence dashboard solution using best practices to automate dashboards improving reporting efficiencies by 50%. Oversaw analytical resources for Groupon’s refer-a-friend campaign to acquire 500K incremental subscriptions, 100K purchases, and $2MM in revenue within six months.