William Li

Background

About William Li

By day, William is a Business Development Manager at New Wave Global, a household CPG manufacturing company that caters to major retailers globally in both Private Label and Branded spaces. Classically trained music recording artist, producer, director, performer and multi - instrumentalist. He is a co founder of country duo Aldershot along side lead vocalist Nick Baha, and creative directors/mentors Byron Wong (zero11zero) and Duncan Coutts (Our Lady Peace). Aldershot is an up and coming group and are anticipating their debut EP "First Rodeo" and tour schedule in the near future. When not with Aldershot, Will can be seen performing in bars, clubs to concert halls as a "hired gun" for a variety of artists. Corporate sales and the music industry draw many parallels in management. Will looks forward to connecting with business owners and colleagues to better understand consumerism, branding, and the human condition.