William Martinez

Background

About William Martinez

I am a senior sales leader with 20+ years of experience growing consumer product brands, with a core focus in footwear and an expanding interest in durable goods and adjacent CPG categories. I specialize in driving omni-channel growth strategies that accelerate revenue, optimize profitability, and build lasting partnerships across premium, specialty, and national retail accounts. My expertise spans digital marketplaces like Amazon and Walmart, as well as premium department stores, family footwear chains, sporting goods retailers, and speciality. Having led sales for premium footwear and lifestyle brands, I’m now expanding that expertise to serve brands in durable goods and CPG sectors, with a focus on translating category insights into scalable, profitable growth. Throughout my career, I have built and led high-performing sales teams, developed cross-functional go-to-market strategies, and utilized data-driven frameworks to optimize assortment, pricing, and promotional execution. I believe that brand growth must be earned through disciplined execution, strong retail partnerships, and a relentless focus on the consumer. Core Competencies: Omni-Channel Sales & Merchandising Strategy Amazon, Walmart & Digital Marketplace Growth Premium, Sporting Goods, Family Footwear, Mass, Club & Specialty Distribution P&L Ownership | Pricing & Promotion Architecture Durable Goods & Footwear Commercialization Strategy Retail Activation | Key Account Leadership Cross-Functional Collaboration (Product, Marketing, Finance) Data-Driven Sales Planning (Power BI, SPS Commerce)