William McCants

Background

About William McCants

I’m a Director of E-Commerce with over a decade of experience leading digital strategy, platform operations, and cross-functional collaboration in the B2B space. I currently oversee multiple online channels including Amazon Marketplace and a direct-to-consumer storefront, with a focus on streamlining workflows, improving customer experience, and supporting sustainable growth. My background combines e-commerce leadership with hands-on technical skills in reverse engineering, ERP (NetSuite), and custom quoting workflows. I enjoy building systems that scale without breaking, and working across departments to turn complexity into clarity. I also support content creation efforts by producing product photography and video when needed, using professional equipment and editing tools to enhance digital presence without relying on outside vendors. Outside of work, I volunteer as a youth leader, code for fun, and enjoy solving real-world problems through design, 3D printing, and engineering.