William Michard

Background

About William Michard

I’m a senior commercial leader with over a decade of experience in the Lab and In Vitro Diagnostics (IVD) industry, currently focused on channel sales, strategic partnerships, and international market expansion. As a Business Leader/Channel Partner Manager, I build and lead distributor networks that drive growth, increase market share, and deliver long-term value across diverse regions. My background combines a strong technical understanding of diagnostic products with the ability to execute scalable, results-oriented commercial strategies. I’ve led market entries, restructured underperforming regions, and built trusted relationships with partners that resulted in consistent double-digit growth. Whether launching a new product, navigating regulatory shifts like IVDR, or optimizing sales operations, I bring a hands-on and collaborative leadership style. What drives me is the opportunity to make diagnostics more accessible and impactful—because at the end of the day, every improved lab process or accurate result brings better outcomes for patients. I’m passionate about connecting innovation with real-world needs and leading teams and partners who share that same purpose. Key strengths and areas of expertise include: • Channel Sales & Distribution Strategy • International Business Development • Distributor Management & Enablement • Strategic Partnerships & Negotiations • Go-To-Market Planning & Execution • Product Commercialization (IVD) • Sales Forecasting & Pipeline Management • Cross-Functional Leadership (RA, QA, R&D, Marketing) • CRM Tools (Salesforce) • Regulatory Understanding (IVDR, CE, FDA) • Pricing, KPI Tracking & Sales Performance Metrics • Change Management & Sales Transformation