William Ryan

Background

About William Ryan

I am a driven sports marketing professional with a strong background in sponsorship, activation, and event operations. I recently joined Octagon as an Account Executive, where I support the AB InBev team on global soccer programs—including the FIFA Club World Cup 2025 and the FIFA World Cup 2026. I'm proud to contribute to the strategy and execution behind some of the world’s most iconic sporting events, working alongside an incredibly talented team at one of the industry's leading agencies. Prior to this role, I held key positions with Brooklyn Football Club and Richmond Kickers Soccer Club, where I led initiatives that enhanced sponsor visibility, strengthened client relationships, and delivered high-impact activations. From building strategic sponsorship portfolios to managing on-site operations, I bring creativity, precision, and a results-driven mindset to every project. I earned my bachelor’s degree from the University of Richmond, where I developed strong foundations in communication, collaboration, and critical thinking—skills that continue to shape my professional approach. Passionate about the intersection of sports, brand strategy, and global culture, I thrive in fast-paced environments and am always seeking opportunities to create meaningful impact through innovative sponsorship and marketing solutions.