William Shelley

Background

About William Shelley

With a proven track record as a results-oriented sales leader, I bring a strategic, player-coach approach that empowers teams, drives revenue, and builds a thriving sales culture. Over 28 years in K-12 education and educational sales, I have gained extensive expertise in sales leadership, coaching, and developing targeted marketing and product strategies. My hands-on experience in building and scaling high-performing sales teams has consistently led to outstanding sales growth and operational improvements, making me an ideal choice for a sales leadership role in a company dedicated to growth and innovation. In my recent role at hand2mind, I successfully built and led a sales team of 10 across the East Coast, propelling K-8 product penetration across math, literacy, science/STEM, and SEL solutions. Through my leadership, we achieved significant sales growth—from $5M in 2019 to over $40.5M in 2023—contributing 50% of the company’s annual sales over the past four years. My approach to sales leadership includes: 1. Coaching and developing sales talent at all levels, from Sales Directors to Account Executives, enhancing team performance and fostering individual growth. Implementing CRM systems and optimizing sales processes to improve efficiency and data-driven decision-making. Designing and executing strategic sales and marketing plans that deliver multi-million-dollar deals and establish a strong market presence. Collaborating cross-functionally with product development, marketing, and customer support to align goals and deliver comprehensive solutions to clients. Building a cohesive, customer-focused sales team that meets and exceeds market share and revenue targets. With deep knowledge across K-12 curriculum areas—including math, literacy, STEM, SEL, and college readiness—I am prepared to drive a company’s sales efforts, leverage industry insights, and provide visionary leadership that consistently delivers results. Key Skill Sets: • Sales Leadership & Team Building • Forecasting & Executive Reporting • Federal & State Funding Expertise • Product Innovation & Development • K-12 Educational Solutions & EdTech • Marketing Strategy • Multi-Million-Dollar Quota Achievement • Territory & Market Expansion • Cross-Functional Collaboration • Strategic Sales Planning & Execution