William Wagar

Background

About William Wagar

I am a Technical Lead Data Engineer with a passion for transforming complex challenges into impactful solutions in the Marketing Technology (MarTech) space. With deep expertise in SQL database architecture, query optimization, and GCP's BigQuery, I specialize in building robust data pipelines that power marketing insights and drive business decisions within the MarTech ecosystem. In my current leadership role, I guide a fast-paced development team focused on SQL-driven MarTech solutions that enhance our marketing operations. My advanced SQL skills enable me to design complex data models, create efficient stored procedures, and implement sophisticated data transformations that maintain integrity across MarTech systems while delivering high-performance results. My contributions to our Customer Data Platform (CDP) architecture demonstrate my ability to leverage SQL to solve complex MarTech integration challenges. From designing schema structures that optimize marketing data flows to implementing intricate SQL logic for customer segmentation and campaign targeting, I create solutions that ensure data accuracy while delivering tangible business value in the MarTech landscape. My technical expertise is complemented by a strong business foundation—a BS in Data Management & Data Analytics and an MBA in IT Management from Western Governors University. This unique blend of skills allows me to translate technical SQL implementations into strategic MarTech insights, identifying opportunities where advanced data engineering can drive marketing effectiveness. Beyond my core SQL expertise, I lead initiatives interfacing with MarTech platforms like Salesforce Marketing Cloud and AIQ, ensuring our data architecture aligns with broader marketing objectives. I specialize in SQL-based ETL processes that maintain data integrity across the MarTech stack while enabling precise campaign execution and personalization. I'm passionate about continuous learning and applying my SQL mastery to solve increasingly complex MarTech challenges. I bring this commitment to technical excellence and innovation to every project, pushing the boundaries of what's possible in data-driven marketing through sophisticated SQL solutions and MarTech implementation.