William William

Background

About William William

I am a results-driven e-commerce and brand professional with a strong passion for continuous learning and taking on new challenges that drive business growth. I started my career as an Assistant Brand Manager, where I led trade promotion initiatives and worked closely with cross-functional teams and external partners to ensure promotions delivered measurable sales impact. This role built my foundation in brand strategy, commercial execution, and stakeholder management. Currently, as a Key Account Executive, I take ownership of e-commerce performance by driving strategic planning, data analysis, and execution across key marketplace initiatives. I consistently leverage strong communication, problem-solving, and analytical skills to make informed decisions and deliver sustainable results. I am comfortable leading initiatives independently while also collaborating effectively within cross-functional teams. My track record includes driving sales growth for Brand OOPS in 2020 vs. 2019, achieving 85% e-commerce sales growth for Durex on Tokopedia and Lazada in 2021 vs. 2020, and delivering 70% sales growth for KAO Store during the 10.10 and 11.11 double-date campaigns in 2023 vs.