Willow Hemlock

Background

About Willow Hemlock

I’m Willow Hemlock, a creative marketing professional and content creator with a passion for storytelling and building connections through engaging content. Born and raised in Longwood, Florida in the 90s, my journey into the world of retail and marketing started humbly at Winn-Dixie. Over time, I explored diverse roles at Target, Spencer’s Gifts, Glamour Shots, and Build-A-Bear — each shaping my experience in customer engagement and team management. However, my childhood love for magic and magicians led me to some of my most memorable roles. In 2012, I joined Daytona Magic Shop, fulfilling a lifelong dream to work in a magic store. This path continued with Theatre Magic at Universal Orlando Resort, where I gained invaluable insights into the tourist market and honed skills in inventory management and customer service for a global audience. I later joined YES Magic Shop, advancing from Store Manager to Chief Marketing Officer (CMO). I wore many hats, including web development, graphic design, ecommerce management, show promotion, and even teaching magic classes for children. These roles fueled my creativity and deepened my understanding of strategic marketing. During the pandemic, I transitioned to YouTube content creation, sharing stories of local businesses, historic landmarks, and unique events. Collaborating with the Longwood Historic Society, I produced videos that captured the essence of my hometown and supported small businesses. In September 2021, I relocated to Wisconsin and continued my creative journey by connecting with local businesses. One of those connections led to my current role at Relic Road & Gasoline Alley, where I apply my diverse skill set to expand our social media presence, develop engaging content, and build meaningful relationships with customers. I’m always excited to create, connect, and share stories that make brands come alive. Let’s connect and see where creativity takes us!