Wim Verbessem

Background

About Wim Verbessem

Currently perfumer in training. In my previous role as Scientist product researcher I was responsible for driving project initiatives globally to market launching the Fabric Enhancers/Softeners department and coaching the designated team al towards the common goal and cultivating and growing the team. My role was to lead the technical market qualification of the initiative while maintaining high quality standards. I led the project within the R&D department while being a point of contact for my marketing colleagues. This resulted in technical and commercial tasks. I translated the consumer needs into technical information which can show a technical opportunity or show a product benefit which we could commercially exploit. I assessed new technologies and their impact on consumers while connecting and developing with other innovators and categories.