Wiso Vazquez

Background

About Wiso Vazquez

Passionate about connecting culture and sport through powerful storytelling and unforgettable experiences. I’m the Managing Director at Think Fuera, a content and consulting agency rooted in the world of soccer. With over 15 years of experience in multicultural marketing, event activation, and brand partnerships, I’ve had the privilege of helping global brands authentically engage with diverse audiences.Before Think Fuera, I served as Marketing Director for TMJ for four years, where I led strategic Social media efforts across the Women's soccer space. Most recently, I worked as the Commercial Program Manager for the 2023 Concacaf Gold Cup, helping activate in 14 stadiums across North America.From the FIFA Men’s World Cups in 2018 and 2022 to the 2023 FIFA Women’s World Cup, I’ve led digital and on-site strategies on the ground. My work has spanned collaborations with brands like Toyota, AT & T, Wells Fargo, Dish Latino and Panini, always with a focus on cultural relevance and community impact.My passion lies in bridging the gap between fans and brands, especially in the growing Latino soccer market.