Witold Libera
Strategy Director at Opus B
Based in Warsaw, Poland
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Seniority
Director
Department
General Business & Management
Location
Warsaw
Industry
Advertising Services
Company size
42
Contact information
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w•••••••@opusb.pl
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Background
About Witold Libera
I am a brand strategist, who trusts in simple, powerful ideas derived from complex analysis. For the past 20 years I have been working on B2B and B2C brand communication strategy projects for global and Polish advertising agencies: 1. Planning 360 campaigns (ATL, digital, social media, PR, consumer activations) 2. Formulating and modifying brand positionings 3. Defining and revising brand architectures 4. Analysing consumers’ motivations and paths of decision making 5. Interpreting quant and qual research data 6. Conducting qual research (FGI and IDI) 7. Laying the foundation for visual identity systems and packaging design projects 8. Moderating workshops and creative sessions 9. Last but not least - managing a team Brand communication effectiveness awards: 9x EFFIE 2x Golden Arrow 1x Employer Branding Excellence Awards Brand and packaging design awards: 4x Red Dot 4x Pentawards 5x Creativity International
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