Wookho Kyeong
EVP CMO at Cj Corporation
Based in South Korea
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Seniority
Other
Department
Other
Location
South Korea
Industry
Food and Beverage Services
Company size
506
Contact information
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w•••••••@••••••.com
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Background
About Wookho Kyeong
Wookho Kyeong Mobile:+82 10-4776-6453 Email: whkyeong2022@gmail.com 33 years of experience - Top tier global companies: P&G, Unilever, Coca-Cola, Nike, and CJ Corporation - Managed culturally diverse teams in 5 countries: USA, China, Korea, Australia, Hongkong - 18+ yrs as senior executive in all stages of market progression: developed, emerging, restructuring Experienced every organizational layer in multinational companies Global HeadQuarter - Nike: Portland, Oregon, USA - CJ Corporation: Seoul, Korea Regional Head Office - Coca-Cola South Pacific: Sydney, Australia - Nike Asia Pacific: Hong Kong - Nike Greater China: Shanghai, China Country Head Office - P&G: Seoul, Korea - Unilever: Sydney, Australia & Seoul, Korea - Coca-Cola: Seoul, Korea Managed the full scope of marketing - Brand Strategy, Experience and Communication - Digital, Influencer, and Retail - Consumer research and Product development Pioneered Sports Marketing in Korea - Spearheaded and successfully launched the first PGA Tour Tournament in Korea, The CJ Cup, in 2017 - Initiated and successfully closed the global marketing partnership with LA Lakers in 2021, marking the first partnership between the NBA and Korea - Experienced development of integrated sports marketing plans that leverage global sports events: World Cup and Olympics - Abundant experience to sign and nurture players, federations, and motorsports Managed diverse product category - Personal care: Pond’s, Vaseline, Pampers… - Household cleaning: Jif, Domestos - Beverage: Coca-Cola, Fanta, Powerade… - Food: Magnum & Cornetto, bibigo & CJ food brands - Sports: Nike
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