Wouter Meeuwisse

Background

About Wouter Meeuwisse

I’m the founder of Loyyo, where we redefine customer recognition. Loyyo is customer recognition software that uses payment data & wallet from in-person and e-commerce transactions to identify customers seamlessly. We transform these insights into higher Customer Lifetime Value for our clients through personalization, marketing automation, and loyalty strategies.A passionate wallet enthusiast, I believe Apple Wallet, Google Wallet, and Android Wallet are -in combination with our customer recogniton software- the future of truly automated loyalty programs. That’s why we work closely with these providers to make loyalty enrollment and redemption effortless. No plastic cards, no apps to download, just a simple tap.With a full-stack development background, I turned my technical skills into action as an AI architect and orchestrator, integrating advanced AI solutions into our (and other) platform(s) to enable smarter recognition, segmentation, and automation.I studied Interactive Development at Mediacollege Amsterdam and Foundations of Management (postgraduate Business Administration) at Nyenrode University.I am proud to work with top-tier brands and partners like Xenos, PSV, Bruna, Google, Apple, Samsung, Pets Place, Zeeman, Lagardère, Adyen, Mollie, CCV, and other leading brands and PSPs.