Wouter Staal

Background

About Wouter Staal

Founder & CEO at impact companies YB & Climates. Public speaker & climate strategist. Unique combination; from corporate commercial leader to impact entrepreneur to climate strategist. YB (formerly known as Yoghurt Barn); GOOD FOOD. GREAT IMPACT. DO BETTER. The first and only Climate Positive healthy restaurant chain in the world & B Corp certified. From Yoghurt Barn in 2012 to fully plant-based YB in 2022. From a restaurant business to purpose brand helping other companies switch to plant-based and climate neutrality quicker. Covid and post-Covid consumer behaviour has caused us to close down our Barns and focus on our franchise & product distribution to increase the speed of impact with our partners. At the same time, Climates was born to take the experience from YB and bring this to others to speed up impact on people, animals and our home planet. Climates; Chief Impact Officer to help other companies go climate neutral. From strategy to driving reduction goals and change management, involving all stakeholders. Public Speaker roughly 40x a year for events and business groups. Earlier, award-winning marketer with broad international management experience at Nike, Philips and TP Vision. Double MSc (Hons) from ESCP Europe (London & Paris). Achievements- Advisory group member plant-based WWF - Food 100 food challenger 2022 - Nominee for 'Top 40 Most Impactful Brands' in 2022 - Entree Awards Nominee for 'best branding' 2021 - Dutch Chamber of Commerce "Top 100 Most Innovative Companies 2020", only hospitality business listed- No2 "Most Sustainable Company in NL 2020" by CO2neutral Foundation -"Most Sustainable Hospitality Company in NL 2020" by CO2neutral Foundation - Dutch Coolest Brands 2020 "Fonk Magazine"- Global Dairy Awards,"Most Innovative Dairy" 2020 - Winner "Best Coffee & Lunchroom Chain" & "Overall" Best Foodservice Awards 2019 - Scale Up of the Year 2018, Dutch Marketing Awards - Food-retailer of the Year 2017 - Retail Entrepreneur of the Year 2017 -'Best Dutch breakfast location Out of Home 2017' by Algemeen Dagblad - RetailRookie 2014 by RetailTrends - Shell LiveWIRE 5th 'most innovative entrepreneur' 2013 - Sprout Challenger 50 2013 'most challenging Dutch company'- Final 10 of the 'Marketing Talent of the Year Award' 2012 by NIMA and Adformatie - Winner HTNG Award 2012 'most innovative product launch in the hospitality industry'- 2nd NIMA B2B Marketing Award 2011 'best B2B marketer of the year'- Winner CoCreation Award 2011 'best campaign involving all stakeholders'