Xahid Rashed

Background

About Xahid Rashed

I’m a visionary business director and marcom specialist – with a 20+ year multinational track record of helping blue chip brands win in their respective marketplace. Working in different cultures, different countries, different categories, different roles, different levels and different hierarchies in multinational agencies network has helped me grow as a professional by making me more adaptable and flexible while developing empathy with different stakeholders. Along the way I have established and deepened partnerships with leading brands in different categories ranging from consumer electronics, health & beauty, durable & automotive, food & beverages, and tobacco to name a few. All along my career, I have always been assigned the biggest and the key most portfolios/brands that reflect a higher level of belief in my efficacy. Specialties: Holistic communication, brand consultancy, storytelling, digital communication.