Xavi Comas

Background

About Xavi Comas

Entrepreneur with 20+ years of experience building and scaling businesses across diverse industries. I thrive on strategic thinking, innovation, and leadership, knowing that true success lies in the ability to execute ideas effectively. I am currently focused on expanding the reach and impact of Lura Care, a domiciliary healthcare provider, as Global COO and managing Director in the UK, improving care for those who need it most. As co-founder of Commo (est. 2004), I’ve helped launch and grow over 30 startups by advising clients on marketing, branding, PR, and advertising strategies. I also ventured into entrepreneurship with my own startup, Chopit, which aimed to empower retailers to compete in the digital era by delivering personalized shopping experiences. While the project didn’t succeed as planned, it was a valuable lesson in resilience and innovation. Earlier in my career, I worked as a management consultant at Cluster (now Oliver Wyman), where I played a key role in building telecom operators and internet startups across Spain, Latin America, and India. With a background in Telecom Engineering and an MBA from IESE Business School, I am passionate about leveraging technology to create human-centered solutions. I believe in driving opportunity-led transformation for businesses to embrace the future with confidence. Let’s connect if you share an interest in innovation, leadership, or creating meaningful impact through business.