Xavier Defretin
Administrateur Indépendant at Addretail Certified B Corp
Based in Paris, France
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Seniority
Director
Department
General Business & Management
Location
Paris
Industry
Advertising Services
Company size
55
Contact information
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x•••••••@addretail.com
Phone
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Background
About Xavier Defretin
I support companies in their transformations in order to build meaningful differentiation and thus create new economic value: • Co-develop a Strategic Vision and translate it into operational projects: change management, transformation management, activation of innovation,… in a multi-cultural environment • Initiate, coordinate and lead strategic projects: brand uniqueness, marketing positioning, new point of sale concept, phygital transformation, customer journey • Facilitate a new vision of the mix family products to re-build a more profitable attraction business model: Market extension, activity pivot, market disruption and reinvention of business models and return to growth xdefretin@gmail.com +33 610 35 53 69
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