Xavier Rofes
Country Manager Spain at Haier Europe
Based in Barcelona, Spain
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Seniority
Director
Department
General Business & Management
Location
Barcelona
Industry
Manufacturing
Company size
2.6K
Contact information
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x•••••••@haier-europe.com
Phone
5 credits+34 ••• •••• ••••
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Background
About Xavier Rofes
Senior Executive in FMCG market, with solid expertise in both omnichannel retailers and branded manufacturers. Proven ability leading business and agile transformation in today's digital economy, making stronger the brand and the value proposition. In recent years it has been very focused on the digital transformation and more specifically on the operational models, organization and people. Obsessed in getting a constant and better understanding of the entire purchase experience at each stage of the customer journey. Operated at Executive level for the last 20 years, leading expert in Consumer Electronics, Sales and Brand building, Change management, Category management, procurement and supply chain.
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