Xia Wu

Background

About Xia Wu

Hi, I’m Xia — a graphic designer with 8 years of experience turning ideas into visuals that connect and convert. My background spans both print and digital design, with a track record for creative conceptualization, precise execution, and a deep understanding of design principles. I’ve partnered with cross-functional teams to craft brand identities, marketing campaigns, product graphics, and promotional materials that align with business goals. I excel at translating ideas into visually compelling stories while maintaining a keen eye for detail and consistency. Blending creativity with data analysis, I track performance metrics, interpret insights, and refine strategies to maximize impact. My project management skills ensure end-to-end delivery—on time, on budget, and on brand. Expertise: E-commerce product visuals • Digital & social media assets • Branding & visual identity • Multi-channel marketing campaigns • Packaging & manuals • Trade show materials Design Tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign, AE) • Figma • Canva Analytics: MS Office • Google Analytics • Statistics • A/B Testing • Marketing Research 🤖 Coding: Python (Pandas, NumPy, Scikit-learn) • R Studio (dplyr, tidyverse, ggplot2) • MySQL