Xuan Lim

Background

About Xuan Lim

Kiwi/Malaysian with UK permanent residency. Nearly 15 years in advertising, PR, retail, healthcare and publishing. A love for language and a passion for unravelling creative challenges through insights. Looking to create memorable, meaningful work with great people. Forever chasing that lightbulb moment. Passionate advocate for diversity and inclusion. Key highlights: • Created the world’s first Instagram graduate recruitment brochure for EY • Crafted the employer brand messaging for the world’s largest brewer (AB InBev) • Helped craft the PR narrative that led to the viral Always ‘Like A Girl’ campaign • Creative team for Vodafone New Zealand and Air New Zealand (brand campaigns and retail activations) • Sub-editor and senior writer for one of NZ’s top luxury lifestyle publications (Denizen magazine) • Participated in the Creative Equals Future Leaders Programme • Rx Club Awards finalists (Panadol, Arimidex, Atacand)