Xue Shi

Background

About Xue Shi

Few things are more satisfying than watching a business grow because of work you did together. That's what kept me motivated through three years of managing campaigns across Google and Meta platforms — not just the data, but the people behind it.I spent over a year on the Google Customer Solutions team at Majorel, managing 20+ SMB accounts across European, APAC, and American markets. I got to work across industries, across cultures, and across languages — I'm fluent in both English and Mandarin Chinese, which opened doors in ways I didn't always expect.Since then I've broadened into operations and content review at Meta, where I lead calibration meetings, train new team members, and help keep quality standards high across the team. It's a different kind of work, but the same instinct applies — pay attention, spot the patterns, and communicate clearly.My toolkit includes Google Ads, GA4, Meta Ads Manager, SEMrush, Looker Studio, Salesforce, and HubSpot, and I hold a Master's in Digital Marketing from UCD Smurfit. I'm also genuinely curious about where AI is taking the marketing industry — particularly how it's reshaping campaign optimisation and content strategy.I'm currently open to opportunities in digital marketing, campaign management, operations, or coordinator roles in Dublin. No visa sponsorship required — I'm based here and ready to go.If something I've said sounds relevant to what you're building, I'd love to hear from you:)