Yankit Dave

Background

About Yankit Dave

As a Digital Marketing Consultant at Technovisors, I have been responsible for building digital marketing strategies, planning and executing all digital marketing campaigns including SEO/SEM, marketing database, email, social media and display advertising. I design, build and maintain social media presence, measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs), identify trends and insights, and optimize spend and performance based on insights. I brainstorm new and creative growth strategies, plan, execute, and measure experiments and conversion tests, collaborate with internal teams to create landing pages and optimize user experience, and utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. I also instrument conversion points and optimize user funnels, and collaborate with agencies and other vendor partners.Prior to my current role, I was a Digital Marketing Executive at Aussizz Group. In this role, I was responsible for planning and monitoring the ongoing company presence on social media (Facebook, LinkedIn, Instagram, Twitter, etc.) to increase product and brand awareness. I was actively involved in SEO efforts (keyword, image optimization, etc.), conducted market research and analyzed current trends, provided creative ideas for content marketing and updated website, collaborated with designers to improve user experience, acquired insight in online marketing trends and kept strategies up-to-date, monitored competition and provided suggestions for improvement, stayed up-to-date with the latest technology and best practices, had basic knowledge of photoshop tool for social media post, managed LinkedIn Employee Advocacy program to extend the company's presence, managed company's Google business manager account to add latest updates, and monitored online reputation management (ORM) on Facebook.As a Sr. Merchandising Executive at CommercePundit Technologies Pvt. Ltd, I managed the Magento admin panel for catalog product management, added new products based on brand/manufacturer details, updated inventories daily, and managed marketplace listings.