Yannick Muffler

Background

About Yannick Muffler

I completed my Bachelor of Arts in International Management at Wiesbaden Business School, a 4-year program designed to prepare students for the global business environment. The degree was conducted 50% in English, providing me with an excellent opportunity to refine my language skills and operate confidently in international contexts. A unique feature of my studies was the one-year international component, split between a semester abroad and an internship. I spent one semester at Acadia University in Wolfville, Canada, where I gained valuable insights into North American business practices and culture. For my internship, I worked at YourSurprise in Zierikzee, Netherlands, where I gained hands-on experience in a professional international setting. Throughout the program, I developed a solid foundation in marketing, accounting, financial management, and international business relations. During this time I discovered my passion for marketing, which I further explored throughout my two-semester minor in business psychology. This specialization allowed me to deepen my understanding of consumer behavior and marketing strategies and led me to write my Bachelor’s Thesis in this dynamic field.