Yassmin Nader

Background

About Yassmin Nader

As a creative director in the advertising field, I spent 10 years searching for my true purpose. I knew I had the ability to create, but I needed to find a way to channel that creativity into some- thing that fulfilled me. That’s when I decided to explore my passion for creating, growing, inspir- ing, and being inspired. It started with my desire to connect with my roots and explore the materials of my home- land, Egypt. I wanted to create shapes and designs that spoke to me, and that’s when the magic happened. In that magical moment, AbraCadabra was born. The name itself holds special meaning, as it is the magical word that magicians have used for centuries to turn something into another. For me, it represents the idea that “I create as I speak,” and that through my own self-expres- sion, I have the power to create the world I want to see. With the support of my husband, Omar Marei, and my godfather and mentor, Dr. Mohsen Nour, I brought AbraCadabra to life. Our vision is to use this brand as a platform to scout, inspire, incubate, and accelerate the creations of others. We hope to inspire others to find their own creative voice and use it to bring beauty and magic into the world.