Yeisson Useche

Background

About Yeisson Useche

Economist with occupational interest in Data Science, Artificial Intelligence, Big Data and Business Intelligence; speciallized in Marketing analysis, covering the key areas of data extraction and transformation, advanced analytics and strategic marketing by transforming raw data into actionable insights through predictive modeling, AI-driven segmentation, and visually compelling BI reporting. What I Bring to the Table:* Predictive Analytics : Leveraging Python, and machine learning to forecast customer behavior, campaign ROI, and emerging market trends.* AI-Driven Audience Segmentation : Utilizing K-means clustering, and neural networks to create precise audience segments for highly targeted marketing initiatives.* Actionable Data Visualization : Designing interactive dashboards in Analytics Studio, Power BI and Tableau that make complex insights accessible and actionable for cross-functional teams.