Yen Duong

Background

About Yen Duong

I’ve always been wired to solve problems, but the real turning point in my leadership journey was learning when to listen first. That mindset has shaped how I lead marketing and operations: with curiosity, empathy, and a relentless drive to create clarity in complexity. Over the past decade, I’ve led growth and marketing strategy for some of Canada’s most recognized media brands—navigating the industry’s digital transformation with tight budgets, shifting consumer behaviours, and disruptive technologies. The results: stronger customer acquisition, higher retention, and streamlined operations that turned fragmented workflows into scalable growth systems. I specialize in: Marketing Technology & Automation – Led the implementation of enterprise-wide marketing automation & CRM platforms, optimizing segmentation, reducing inefficiencies, and improving engagement. Data-Driven Strategy – Developed marketing workflows that enhanced campaign effectiveness by 10%, improved lead conversion rates, and reduced acquisition costs. Process Optimization & Operational Efficiency – Orchestrated team alignment and workflow automation, accelerating campaign deployment by 50% and cutting operational expenses by 22%. Cross-functional leadership – Built strong relationships across IT, editorial, finance, and product teams to drive seamless execution of large-scale projects. Budget & Performance Management – Managed multi-million-dollar marketing budgets, maximizing ROI and revenue growth while cutting costs by 20%. I've worn many hats—marketing strategist, data analyst, operations optimizer, problem-solver—and I'm always excited about tackling new challenges. If you're someone who thrives on solving challenges—or just wants to catch up—let's connect. You never know where a conversation might lead.