Yeti Li
Lead Ux Researcher, Discovery at Thomson Reuters
Based in Toronto, Canada
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Seniority
Other
Department
Other
Location
Toronto
Industry
Software Development
Company size
36K
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y•••••••@thomsonreuters.com
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Background
About Yeti Li
I am a senior research IC currently helping regulated domain users adopt generative and other forms of AI, despite constraints like workforce shortages, generational divides, and strict compliance standards. I currently lead exploratory research for tax, accounting, audit, and global trade software ($1.8B annual revenue). With a blend of knowledge in human-automation interactions, behavioral science, and technical skills, I bring a pragmatic, evidence-based lens to how to foster trust in AI in regulated domains. I’ve led research for complex products in finance, healthcare, automotive, and enterprise SaaS, translating user insight into multi-year funding priorities, annually or quarterly roadmaps, and scalable UX processes.
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