Yibo Li

Background

About Yibo Li

With over 10 years of experience in leading design roles at renowned advertising and marketing agencies, Yibo is a seasoned designer and creative thinker who specializes in brand design for Mercedes-Benz. Currently, he is the Lead Designer at TeamX, a dedicated agency for Mercedes-Benz under the Omnicom umbrella, where he owns the end-to-end design process across all realms, from print to digital. Yibo is deeply passionate about creating distinct brands with unique personalities, using design thinking principles and techniques to craft compelling visual narratives that align with the brand vision. He has spearheaded the design and execution of multi-channel campaigns for various Mercedes-Benz models and initiatives, such as the iconic 5-Year Warranty logo, the first-ever Electric Car Campaign for the EQC model, and the immersive digital experiences for the online showroom. Yibo strives to shape lasting brand impressions that resonate with the target audience and surpass client expectations.