Yonca Ibrahim

Background

About Yonca Ibrahim

I’m a Marketing Director and Senior Marketing Leader with 20+ years’ experience driving B2B and B2C marketing strategies, leading global teams, and delivering growth across professional services, recruitment, and education sectors. I thrive on bringing brands to life, creating multi-channel campaigns, and turning insight into action to deliver measurable results, whether that’s growing revenues, improving the customer experience, or evolving a brand to attract new audiences or enhance competitiveness. Key achievements include- Spearheading the global rebrand of The SR Group, boosting website conversions by 82% YoY, and strengthening brand positioning worldwide - Transforming Team Teach through a rebrand and digital transformation, including a new e-commerce website, driving 61% revenue growth, and expanding reach and engagement across the UK and international markets - Launching Salesloft in the US, generating $150k in new revenue in three months, and establishing a blueprint for global adoption - Building and coaching high-performing teams, aligning marketing strategy with business goals, while fostering collaboration and engagement I am passionate about helping organisations tell their story, strengthen their brand, and translate marketing strategy into tangible business results. By combining strategic vision, creativity, collaborative working, and operational excellence, I drive brand impact, customer engagement, and revenue growth across diverse markets and sectors. Areas of expertise: B2B Marketing | B2C Marketing | Marketing strategy | Brand strategy & development | Team leadership | Cross-functional collaboration | Stakeholder & agency management | Multi-channel campaigns | Digital marketing & content marketing | Lead generation & sales enablement | Market analysis & customer insights | Project & budget management | Transformation & change management | Data analysis & ROI reporting