Yoon Lee
Research Manager at Uber
Based in San Francisco, United States
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Seniority
Manager
Department
Research & Development
Location
San Francisco
Industry
Internet Marketplace Platforms
Company size
145K
Contact information
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y•••••••@uber.com
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Background
About Yoon Lee
INTERESTS: user experience research; design thinking; service design; human-computer interaction; human factors; SPECIALTIES:(1) User research: requirements analysis, ethnographic observation, contextual inquiry,(semi-structured) interview, questionnaire development and validation, facilitating lab experiment, focus groups, user behavior modeling.(2) Rapid prototyping: storyboarding, scenario-based design (3) Analysis: theme analysis, protocol analysis, content analysis, discourse analysis, critical incident analysis, task analysis, statistical analysis (regression analysis, ANOVA, factor analysis, path analysis, structural equation modeling)(4) Evaluation: usability testing, heuristic evaluation, cognitive walkthrough, experimental design
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