Yosuke Kamata

Background

About Yosuke Kamata

Known as the "Conversion Wizard," I'm a leading expert in digital marketing and A/B testing with over 7,500 A/B tests conducted and more than 200 landing pages created throughout my career. I specializes in optimizing customer experience in the digital age and employs scientific approaches to website improvement. As a leader who embodies customer-centricity and professionalism, I have accumulated extensive management experience across multiple departments, consistently contributing to performance enhancement for numerous companies. Professional Experience Gaprise Inc. 2009 - Present Manager, Customer Success Team, CXO Division (Current) Established the Customer Success Team, providing services from technology tool implementation support to consulting. Uses practical approaches, including personally purchasing products when necessary to understand client needs, contributing to improved customer satisfaction and performance. Director, Consulting Department (October 2019 -) Dedicated to strengthening consulting services and department operations. Implemented various initiatives including team vision renewal, weekly output sessions, and customer surveys to improve operations and organizational effectiveness. Manager, Marketing & Consulting Team (Approx. 2 years) Founded and managed a team that integrated the company's marketing and consulting services. Director, Production Division Led the web production team, promoting quality improvement and operational efficiency. Web Planner Initially handled landing page creation and direction, developing numerous marketing-effective landing pages. Skills A/B Test Design, Analysis & Implementation Conversion Rate Optimization (CRO) Landing Page Optimization (LPO) UX/UI Improvement Web Marketing Strategy Data-Driven Marketing Customer Success Leadership & Team Management Marketing Tool Expertise (Optimizely, Contentsquare, etc.) Achievements A/B Tests Conducted: Over 7,500 in total, more than 500 annually Landing Pages Created: Over 200 Numerous speaking engagements at seminars and conferences: JAPAN EC CRM Conference Web Marketing Conference Japan UX Improvement Dojo (as Head Instructor), etc.