Yu-Cing Kuan

Background

About Yu-Cing Kuan

I am a data-driven marketing strategist with 7+ years of experience delivering high-impact new product launch, customer lifecycle, and growth marketing campaigns across tech, fintech, and retail/e-commerce industries. My expertise lies in leveraging data analytics, customer insights, and A/B testing to optimize acquisition, engagement, conversion, and retention. I’m passionate about leveraging my strategic thinking, cross-functional leadership, and analytical skills to translate the business requirements, insights and intended impact behind strategies and use cases to build and deliver innovative products and messaging that enhance consumer experiences. Let’s connect to discuss how I can help drive scalable growth and explore new career opportunities! Achievement: 1. Launched 200+ email marketing campaigns across onboarding, adoption, and retention, contributing to $XXM+ in ARR with Adobe 2. Drove 15% increase in lead generation for fintech start-up 3. Grew product revenue by 30% across EMEA, China, and North America, growing 4. Managed a team of 11 stakeholders to exceed 24% sales goal Areas of Expertise: 1. Product Marketing: Positioning & Messaging, Segmentation, Go-to-market Strategies 2. Growth Marketing: Lifecycle Marketing, Digital Marketing Channels, Performance Marketing, Demand Generation 3. Digital & Integrated Marketing: Paid Search, SEO, Content Strategy, Affiliate Marketing, Email Marketing 4. Industry Experience: B2B, B2C, SaaS, International Marketing (APAC, EMEA, LATAM) 5. Analytical Skills: Marketing Experiments, A/B Testing, Data Visualization, Customer Research