Yuki Maeda

Background

About Yuki Maeda

I am a business development professional specializing in sports technology, cross-border alliances, and ecosystem design. Over the past decade, I have built strategic partnerships between leading global sports tech companies and Japanese stakeholders, including professional leagues (J-League, B.League, League One), national federations, media organizations, and corporate sponsors. Through these alliances, I have gained hands-on expertise in GPS/GNSS tracking, computer vision, AI-based analytics, RFID/UWB/BLE systems, LiDAR, and XR technologies. Rather than being constrained by a single company’s proprietary technology, I have focused on identifying and selecting the most effective global solutions to solve real business challenges in the Japanese market. My approach is hypothesis-driven: design the commercial model first, validate in live environments such as stadiums or leagues, and then scale beyond PoC into sustainable revenue structures. This cross-border experience has enabled me to understand not only what technologies can do, but how they can be monetized within complex stakeholder ecosystems. I have worked closely with clubs, leagues, sponsors, media companies, and public-sector entities to design models that enhance sponsorship value, improve fan engagement, and create new digital revenue streams. In parallel, I support regional media organizations in business transformation (BX/CX), leveraging insights from sports-tech commercialization to help traditional media rethink their value propositions, partnership models, and community engagement strategies. My core strengths include: Cross-border alliance building and negotiation Commercialization strategy for sports tech in Japan Ecosystem and revenue model architecture Hypothesis-driven validation (PoC to scalable model) Multi-stakeholder alignment across sports, media, and corporates I am particularly interested in industry transformation at the intersection of sports, media, and technology — where innovation is not just implemented, but structured for long-term impact.