Yuko Ando

Background

About Yuko Ando

B2B Marketing Strategist with 15+ years of experience across partner sales, digital strategy, UX design, and marketing execution. I specialize in designing and implementing marketing infrastructures within sales-driven organizations, aligning strategy with operations to drive measurable growth. At SCSK, one of Japan’s leading IT services companies, I am building the marketing function from the ground up within a traditionally sales-driven department—introducing Salesforce Account Engagement (Pardot), driving digital campaigns that have begun to increase pipeline and brand visibility, and designing demand generation strategies that create qualified opportunities for channel partners. I am certified as a “Senior Professional Marketing Specialist,” a top-level recognition granted to a select group of individuals across the company, including executives—reflecting deep expertise in strategic B2B marketing. With a hybrid background in design, development, and strategic planning, I unify logic, aesthetics, and technology to deliver marketing that is both effective and elegantly executed. Passionate about bridging business and creativity to shape the future of B2B engagement. Let’s connect.