Yulia Lenina
Partner Manager Ecosystem Enablement at Appfox Building Apps For Atlassian & Monday.Com
Based in Oxford, United Kingdom
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Seniority
Other
Department
Other
Location
Oxford
Industry
Software Development
Company size
18
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y•••••••@appfox.io
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Background
About Yulia Lenina
With 16+ years in B2B SaaS, I specialise in partner activation, channel development, and ecosystem growth — helping technology vendors scale through structured partner programmes and community-led initiatives. Within the Atlassian ecosystem, I've built partner advocacy frameworks, driven joint go-to-market campaigns, and supported enterprise product evaluations — contributing to an 86% increase in partner-led license growth over two years. I work across the full partner lifecycle: identifying and onboarding new partners, enabling them to sell and implement effectively, and collaborating with product and sales teams to turn field feedback into commercial outcomes. Outside my day role, I host ACE Oxford, founded the Partnerships Pulse in Tech newsletter (390+ subscribers), and contribute to Women in Alliances — because I believe strong ecosystems are built on community, not just contracts.
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