Yurii K.

Background

About Yurii K.

Results-driven CRM and marketing strategist with over 9 years of diverse experience across the Marketing, Tech, Cybersecurity, and Defence industries. With a solid background in Retention Management, CRM, Business Development, and Sales, I offer a unique combination of sales operations and marketing expertise complemented by a deep legal and financial acumen. Key Competencies- Customer Relationship Management - Retention Management - Campaign Management and Automation - Process Improvement and Optimization - Performance Metrics and Analytics - Sales Operations - Business Development - Program and Project Management - Strategic Marketing - Product Marketing and Development In the dynamic world of the Marketing industry, my expertise excels in a keen understanding of player retention, customer relationship management and relevant metrics and analytics. Passionate about leveraging data-driven insights, I actively drive customer engagement and loyalty, fostering sustained business growth. With a deep understanding of the unique challenges and opportunities within the industry, I specialize in developing tailored strategies that maximise player acquisition, improve player experiences and increase overall player value. Drawing on my extensive experience in the defence and aerospace industry, I have honed my skills in sales management and business development. My experience extends to successfully negotiating and concluding multimillion-dollar contracts for the supply of specialized goods and services. Additionally, I have a proven track record of seamlessly integrating CRM systems to enhance sales processes and optimize customer relationship management in this highly regulated sector. Driven by a human-centric and lean perspective, I am well-versed in agile methodologies such as Scrum and Scrumban, enabling me to adapt seamlessly to the dynamic and VUCA business environment. Passionate about developing and scaling innovative solutions, I employ versatile analysis and a data-driven approach to drive strategic decision-making and operational effectiveness. From leading cross-functional teams in agile transformations to implementing data-driven strategies that enhance customer engagement and increase revenue, I bring deep expertise in agile and other PM methodologies, versatile analysis and a passion for innovation to bring organizational success. Contact me to explore how my expertise can contribute to your organization's growth and success.