Yusuf Muhammad

Background

About Yusuf Muhammad

With over 10 years of experience leading CRM strategy and execution across global markets, I specialise in building high-impact CRM ecosystems that fuel customer retention, engagement, and revenue growth. From enterprise CRM migrations to MarTech integrations and lifecycle automation, I’ve delivered measurable results for major brands like KFC, Disney, NBA, Shell, UEFA, and McDonald’s: Currently leading a global CRM team of 30+ professionals, aligning execution with OKRs, growth roadmaps, and measurable KPIs. Actively involved in pre-sales, solution architecture, and high-level client engagement: Certified in Braze, Adobe Campaign, and Eloqua, with deep hands-on experience designing and deploying omnichannel journeys, triggered automations, and segmented communications: Delivered tailored CRM solutions across F&B, media, hospitality, retail, and sports, ensuring alignment with industry-specific customer behaviours and KPIs: Experienced in driving RFPs, onboarding major clients, and delivering scalable CRM strategies that balance long-term vision with immediate ROI. Platforms: Adobe Campaign, Braze, Salesforce, Eloqua, mParticle, Snowflake, AI Languages: JavaScript, SQL, Liquid, HTML Tools: Jira, Asana, Monday.com, Miro, Canva ' KFC | NBA | Disney | Shell | McDonald’s | Manchester City | Sky | Back Market | Papa Johns | UEFA | Domino’s | NatWest | P&O Cruises | Klarna ' If you're passionate about CRM, marketing tech, or customer engagement at scale, I'm always open to connecting with peers, collaborators, and fellow problem-solvers.