Yusuke Murasawa

Background

About Yusuke Murasawa

Product leader with 15+ years taking hardware and software products from 0→1 — at Sony and Woven by Toyota. At Sony, I led the end-to-end development of LSPX-P1, Japan’s first portable laser projector, from concept to market in 19 months — capturing 17.6% market share and earning Nikkei Trendy’s 2016 Hit Product of the Year. Starting from VAIO global marketing, I expanded into product development and design strategy, ultimately leading Sony’s Creative Center initiatives including the launch of a design consulting subsidiary and the Milano Design Week 2019 robotics exhibit visitors in 5 days). At Woven by Toyota, I joined in a UX role and progressively expanded my scope — integrating UX and business strategy to build product management frameworks for Smart Logistics that were adopted organisation-wide, earning the Special Award of the Year and a promotion to Staff PM. I now lead the Mobility Vision team, building Woven City’s service ecosystem from the ground up. What sets me apart: I speak both design and business fluently — and can translate between them. From defining UX frameworks to driving business strategy, I’ve consistently bridged the gap between what users need and what the business requires, building scalable processes that teams actually adopt. I bring hands-on experience leading cross-functional teams of 30+ across hardware, software, UX, and business in both Japanese and international environments. Fluent in Japanese, English, and Portuguese. Proficient in French (DALF certified).