Yves Hanania

Background

About Yves Hanania

Bridging Technology and AI to Luxury As Operating Partner at Sia, I help leading luxury and fashion brands harness the power of AI, data, and innovation to elevate creativity, client experience, and operational excellence. At the crossroads of strategy, brand storytelling, and intelligent transformation, I work with global leaders to shape what’s next for the industry — from product design to client engagement, from supply chain reinvention to sustainable growth. Combining Sia’ cutting-edge expertise in AI and business transformation with the creative DNA of Lighthouse, I focus on bridging worlds: technology and craftsmanship, data and emotion, performance and meaning. Because the future of luxury will be as intelligent as it is inspiring. And still desirable. Initiated and co-taught with Gregory S. Carpenter, Professor of Marketing, a new Marketing Luxury course at Northwestern University’s Kellogg School of Management in its MBA program. Also teach as a visiting faculty in India at ISB as well as Strategic Management at l'ESSEC-IMHI. Main author of "Le luxe demain"(published in 2019 by Dunod - Hachette group) and the "The luxury empire" published in October 2022. Translated in Japanese in 2024. Clients roster includes leading global luxury groups and brands. Specialties- Luxury marketing - Fashion marketing - Brand ecosystem - Brand strategy - Growth strategy - Brand positioning - Luxury strategy - Brand audit - Global branding